Brännbollsyran Music Festival (rebrand)

When I was working at Soja we got the chance to rebrand the popular festival ‘Brännbollsyran’ a couple of times throughout the past 5 years. For 2023 (and upcoming years) this will be the new look and I’m really excited about the result.

It all was built from the idea of geometric shapes and giving the client a tool box to continue build the brands image on. The work included all social media platforms, animated templates, poster design, icons and much more.

Both still and animated 16:9 templates for Youtube and Facebook.
Both still and animated templates for Instagram.
The shapes opened up for some fun installations
for people to interact and build buzz.
9:16 format for Instagram Reels and Story.
Posters to paint the town with.
Icons created on the theme – music, happiness, masquerade and of course ‘brännboll‘.
Both still and animated 16:9 templates for Youtube and Facebook.

client:

soja.se for Brännbollsyran (Homerun Group)

art direction / illustration:

David Karlström (me) 👈 and Sofie Edvardsson

animation:

Daniel Elv-Forsén and Carl Johan Hasselrot

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